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2012: Trends to prepare for

The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global Trends.   This post...

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Web Design Trends

A strong driver of changes in web and digital design, according to other trend research, is the humanisation of brands whether facing up to a SNAFU or a wholesale change to the way they operate and...

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Youth 100: What 18-24 Year Olds think about Brands

What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?   They all feature on the Youth 100 list, which highlights brands...

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Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work...

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